Build an event taxonomy your app can grow into
A practical way to name events, control properties, and keep product analytics readable as teams and features multiply.
Read the note →Notes for teams who want better questions, not simply more data.
Field-tested guidance on measurement foundations, product behavior, and the routines that keep analytics useful.
Choose an activation metric without guesswork
Connect early user behavior to later value before turning one convenient event into your headline activation metric.
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Turn a dashboard into a decision ritual
Reporting becomes useful when every metric has context, an owner, and a specific conversation attached to it.
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